The most unbelievable thing about Going Rogue, by the author-function “Sarah Palin,” is that it’s supposed to be self-serving. The problem a self-serving narrative about Sarah Palin confronts is that it’s about Sarah Palin, whose entire life, it appears, consists of worse and worse attempts to create self-serving narratives explaining away bigger and bigger fuck-ups. Going Rogue’s burden is that it must claim to be the definitive, encyclopedic explanation, the final excuse, for a long history of failure begat by failure; it’s an epic of failure, if you will, and if the goal here is some kind of ultimate vindication, well, it is monumentally unsuccessful. Going Rogue is, at bottom, the story of every one of Sarah Palin’s projects ending in grotesque catastrophe; it is only self-serving in the sense that these catastrophes either prove benign or turn out to be some other schlub’s fault.